Hey there! 👋
I'm Rachael, a senior product designer, enthusiastic about building innovative B2C and B2B products.
I design user-centered, data-informed products across web, mobile apps and internal workflow platforms. I turn complex flows into intuitive experiences and build tools that help people work smarter and achieve more. 🚀
Featured showcases
Incentives Platform · Revenue Optimization
Led a zero-to-one, cross-platform Incentives overhaul across web and mobile, transforming a manual system into a precision revenue engine with metro, category, and individual-level targeting. Drove $500k+ in annual U.S. revenue in Summer 2025.
Task Photos & Proof of Completion · B2B Partner Integration
Designed and led a pilot feature with IKEA Spain to introduce photo uploads in the Tasker app, balancing operational needs with Tasker experience and informing future market rollouts.
Soothe · B2C Mobile Experience
At Soothe, I helped design both the client and provider apps, improving key features like Instant Confirm and provider profiles. These updates streamlined workflows for thousands of wellness professionals, increased engagement, and created a more personalized, intuitive experience for clients.
Don't take it from me – hear it from my managers & peers
“Rachael is an amazing designer with exceptional ambition and diligence to her craft. Witnessing her growth has been truly impressive, and she's truly flourished in her UX and problem-solving skills.”
— Taskrabbit Manager, Ashley Chung
“Rachael designs for real customer needs, creating experiences that are seamless, intuitive, and genuinely support [the users]. She’s always thinking five steps ahead, solving problems before they even arise.
— Taskrabbit Engineering Manager, Hannah Vassar
“Rachael makes sure to take into account all players when designing a product- from stakeholders, to end users and beyond, she is always thinking about how to make a product go from good to great.”
— Soothe Design Lead, Celina Frelinghuysen
“She is at once, both student and teacher, utilizing new knowledge fast and effortlessly and turning it back at you with bold curiosity to make sure all decisions and avenues are fully thought through”
— Soothe Manager, Michael Ernst