Hey there! 👋
I'm Rachael, a senior product designer, enthusiastic about building innovative B2C and B2B products.
I design user-centered, data-informed products across web, mobile apps and internal workflow platforms. I turn complex flows into intuitive experiences and build tools that help people work smarter and achieve more. 🚀
Featured showcases
Task Photos & Proof of Completion · B2B Partner Integration
Designed and led a pilot feature with IKEA Spain to introduce photo uploads in the Tasker app, balancing operational needs with Tasker experience and informing future market rollouts.
Incentives Platform · Revenue Optimization
Led a zero-to-one, cross-platform Incentives overhaul across web and mobile, transforming a manual system into a precision revenue engine with metro, category, and individual-level targeting. Drove $500k+ in annual U.S. revenue in Summer 2025.
Soothe · B2C Mobile Experience
At Soothe, I helped design both the client and provider apps, improving key features like Instant Confirm and provider profiles. These updates streamlined workflows for thousands of wellness professionals, increased engagement, and created a more personalized, intuitive experience for clients.
“Rachael is an amazing designer with exceptional ambition and diligence to her craft. Witnessing her growth has been truly impressive, and she's truly flourished in her UX and problem-solving skills.”
— Taskrabbit Manager, Ashley Chung
“Rachael makes sure to take into account all players when designing a product- from stakeholders, to end users and beyond, she is always thinking about how to make a product go from good to great.”
— Soothe Design Lead, Celina Frelinghuysen